1. Brand Origin & Founding Story

We are the Edwards family — creators and owners of Squattypottys®, a family-founded brand headquartered in Saint George, Utah, USA.
 
The whole story started with Judy Edwards, a holistic colon health educator who suffered from chronic constipation and hemorrhoids. Her grandma taught her decades ago that squatting is the natural posture for healthy bowel movements, while modern raised Western toilets twist the body into an unnatural angle that causes straining and digestive discomfort.
 
Judy used random household stools to prop up her feet, which worked but was messy and unstable. Her son Bobby Edwards, together with father Bill Edwards, researched the medical science of defecation posture, built the first U-shaped foot stool prototype in their family garage in 2010, and officially founded Squattypottys, LLC in 2011.

2. Business Milestones

  1. Early promotion: Sent free samples to health bloggers, featured on Dr. Oz show, gained nationwide exposure.
  2. 2014: Appeared on Shark Tank, secured a $500,000 investment from Lori Greiner, hit $1 million sales within 24 hours after airing.
  3. Viral marketing breakthrough: Released the iconic unicorn video This Unicorn Changed the Way I Poop, hundreds of millions of global views, turned the niche toilet stool into a worldwide household product.
  4. Scale growth: Over 8 million stools sold globally; stocked by major retailers including Bed Bath & Beyond, Amazon, Walmart.
  5. Corporate update: Later acquired by consumer goods group Aterian, still operated under the original brand mission.

3. Core Mission & Product Value

Our mission is to improve global bathroom and digestive health.
 
Squattypottys stools reposition the human body into a natural semi-squat posture, straightening the anorectal angle to eliminate straining, ease constipation, hemorrhoids and pelvic floor issues. Clinical tests prove:
  • 90% of users reduce bowel straining
  • 71% cut toilet time
  • 85% feel fully emptied after use
     
    All core stools are FDA-registered General Wellness Devices, widely recommended by gastroenterologists, physical therapists and colon health experts worldwide.

4. Sustainability & Social Responsibility

  • Eco-friendly production: Plastic stool lines contain 50% recycled plastic, 5x the industry average; wooden folding models use sustainable bamboo, eucalyptus and oak.
  • Charity commitment: Donate a portion of annual revenue to nonprofits that popularize digestive health knowledge and raise awareness of harms caused by improper toilet posture.
  • Manufacturing: Core products manufactured in the US for flexible production control and lower carbon transportation footprint.

5. Product Line & Brand Positioning

We invented the entire toilet stool category. Our lineup includes original fixed-height stools (7-inch for standard toilets / 9-inch for tall toilets), foldable wooden luxury stools, portable travel models, plus matching bathroom accessories: toilet sprays, bidets, toilet brushes.
 
Brand slogan: POOP BETTER®
 
We blend science-backed health function with stylish minimal designs that fit all bathroom decor, compact enough to tuck under standard toilets for storage.

6. Brand Influence

Celebrities including Hugh Jackman, Bryan Cranston and Howard Stern publicly endorse our products. We lead the global toilet stool market, with numerous patented designs to distinguish authentic Squattypottys from counterfeit knockoffs.

7. Company Basic Info

  • Full entity: Squattypottys, LLC
  • Founded: 2011
  • Headquarters: 1664 South Dixie Drive, Saint George, UT 84770, United States
  • Official site: https://squattypottys.shop/
  • Support Email: support@squattypottys.shop
  • Core category: Bathroom digestive wellness aids